xAI has restricted Grok’s AI image generation to paid X Premium subscribers after global criticism over non-consensual sexualized deepfakes, including images of women and public figures, with governments warning of bans and investigations.
xAI has restricted Grok’s powerful AI image generator, making access to key functions available only to paid X Premium subscribers.
The shift, which took effect on January 9, 2026, came amid intense international criticism and regulatory pressure over the tool’s use in creating non-consensual sexualized deepfakes, including images of women, public figures, and, according to some reports, minors.
The uproar erupted in late December 2025 when users discovered that Grok could be easily prompted to “digitally undress” individuals in uploaded photos, placing them in bikinis, underwear, or sexual positions.
Thousands of such images were reportedly produced per hour on X, with sexualized content said to be the plurality of outputs.
This sparked outrage from women’s rights organizations, child advocacy groups, and governments worldwide.
Key Developments in the Controversy
Users began tagging Grok in posts on X to alter public images without consent, resulting in a firehose of non-consensual deepfakes.
Regulatory Response
UK Prime Minister Keir Starmer described the content as “disgraceful” and “disgusting,” warning of a potential crackdown that could include fines or a ban on the platform.
The European Commission ordered X to retain all Grok-related data until the end of 2026 for further scrutiny under the Digital Services Act.
Investigators in India, Malaysia, France, and elsewhere launched inquiries, with some officials calling for an immediate ban.
Criticism of the Fix
The paywall move was called “insulting” to victims and not a real solution.
Downing Street cited Digital Minister Margot James (or similar officials) arguing that it simply turns an illegal activity into a paid-for service.
Advocates described it as inadequate and a way of monetizing abuse.
Current Status of Grok Image Features
When non-subscribers attempt image edits via Grok on X (e.g., by tagging the bot in a post), they now receive this message:
“Image generation and editing are currently limited to paying subscribers. You can subscribe to unlock these features.”
As long as users are paid subscribers (with verified accounts and provided payment information), they can still access the tool on X, though some reports suggest increased filtering for explicit requests.
However, free users can still access image creation and editing through Grok’s standalone website and app, without needing an X subscription.
Implications for Users and the Industry
This limited restriction aims to discourage systemic abuse by linking accountability to traceable payment data, aligning with xAI’s stance that illicit uploads will face the same consequences as direct illegal content.
Detractors argue it fails to address root causes, such as weak guardrails and the inherent ease of creating harmful deepfakes.
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The episode highlights ongoing dilemmas in balancing uncensored AI capabilities, a core selling point of Grok with ethical obligations and legal requirements.
As lawmakers intensify scrutiny, xAI may face greater pressure to implement stronger safeguards or risk broader restrictions.
For now, the change represents a reactive step in the rapidly evolving debate around AI ethics, consent, and platform accountability.
Those interested in Grok’s full artistic image tools on the social platform will require an X Premium subscription.
