Yes, Hailuo AI offers a free plan that allows users to generate videos (often with daily credits), though these downloads are watermarked and may have longer queue times.

Hailuo AI is developed by MiniMax, a Chinese AI "unicorn" startup backed by investors like Alibaba and Tencent.

Can I use Hailuo AI videos for YouTube or ads?

If you subscribe to a paid plan (Standard, Pro, or Master), you own the commercial rights to your videos and they are generated without watermarks. Free tier videos are for personal use only.

How long does it take to generate a video?

The "Fast" model can generate a clip in under 30 seconds, while the high-quality "Pro" or "2.3" models typically take 2-5 minutes depending on server load.

Hailuo AI

Become A Visual Masterpiece.

From MiniMax

Founder: Yan Junjie (CEO of MiniMax)

Video & Animation

Sep 2024

212 Million+

Freemium

Pricing Model

Freemium

Starting Price

$9.99/Month

About This AI

Hailuo AI (internally powered by the MiniMax Video models) is a top-tier generative video platform known for its exceptional motion quality and aesthetic appeal.

The latest version, Hailuo 2.3, introduces a “Director” capability that allows for precise control over camera movement and character acting. It is particularly famous for its “Fast” mode, which generates high-quality clips in seconds, and its ability to handle complex prompts with “cinematic” understanding.

Unlike many competitors that struggle with human movement, Hailuo AI excels at generating realistic walking, dancing, and interactions without the common “sliding” artifacts.

AI Art Image To Video Text To Image Video Editor Video Generator

Pricing

Pricing Model

Freemium

Starting Price

$9.99/Month

Key Features

Hailuo 2.3 & 2.3 Fast: Two distinct model tiers—one for maximum quality (2.3) and one for rapid iteration (2.3 Fast).
Director Mode: Allows users to control camera pans, tilts, and zooms using natural language or UI controls.
Image-to-Video: Animates static images with high fidelity, preserving the original character's identity and style.
Prompt Optimization: Automatically rewrites simple user prompts into detailed, cinematic descriptions for better results.
High Resolution: Supports generation up to 1080p (and 4K for business tiers) with native 24/30 FPS smoothness.
Character Consistency: Maintains consistent character appearances across different shots when using reference images.

Pros

"Hailuo 2.3 Fast" is significantly faster than competitors like Runway or Sora.
Best-in-class motion physics (less "floating" or warping).
Very generous free tier compared to Western competitors.
User-friendly interface that requires no technical knowledge.
Strong adherence to "cinematic" lighting and composition.

Cons

Clips are relatively short (typically 6 seconds) without extending.
Queue times for free users can be very long during peak hours.
Commercial usage requires a paid subscription.
Occasionally struggles with very specific text rendering inside videos.

Best for Social media creators (TikTok/Reels), filmmakers needing “pre-viz” storyboards, and marketers wanting quick, high-quality video assets without filming.

FAQs

Is Hailuo AI free?
Yes, Hailuo AI offers a free plan that allows users to generate videos (often with daily credits), though these downloads are watermarked and may have longer queue times.
Who owns Hailuo AI?
Hailuo AI is developed by MiniMax, a Chinese AI “unicorn” startup backed by investors like Alibaba and Tencent.
Can I use Hailuo AI videos for YouTube or ads?
If you subscribe to a paid plan (Standard, Pro, or Master), you own the commercial rights to your videos and they are generated without watermarks. Free tier videos are for personal use only.
How long does it take to generate a video?
The “Fast” model can generate a clip in under 30 seconds, while the high-quality “Pro” or “2.3” models typically take 2-5 minutes depending on server load.